Home buyers of premium apartments certainly look for an affluent lifestyle. They are demanding, knowledgeable and have had exposure to overseas high-end living. Not just the senior members of a family, even children visit foreign shores for vacations or higher studies. The need to lead a progressively modern and luxurious life is very keen in every soul.
Unlike earlier times, when affordability was also a restraint in acquiring a premium accommodation, today that is not the case. People are earning better, bank loans are easily procured and entering a project at the early stages with price advantage, make it more affordable.
There is an established trend in the real estate industry that the % of niche market is expanding. Builders are taking cognizance of this and are catering to the market demand with innovative and international designs and amenities. They are vying with each other to offer more exotic luxuries.
But what is it that a premium home buyer really seeks? It is no more just a good looking home or at a good location (which are also required). But there seems to be a definite mindset for other factors being provided when buying a premium home. Of course, apart from the standard set of amenities provided, home-buyers look for more advantages to experience a good comfortable lifestyle.
We enumerate here a few of the more important advantages for a premium apartment buyer:
A healthy ambience: This is a crucial factor that people are looking for, especially after the recent pandemic and its devastating outcome on health. While it is also a necessity, the premium home-buyer deems it as luxury that he can afford. He looks for plenty of open space with greenery where breathing fresh air is not compromised. Fortunately, many high-end residential projects usually are built on large-format site and can manage 70 to 90% open space.
Truly top-grade quality: In visible as well as in what is not seen. With the huge range of newer and technologically advanced building materials available now, home-buyers prefer them. While imported materials may not be the most preferred at this point in time, they would expect the closest alternative. In tiles, sanitary ware, hardware, electrical fittings, metal work, wood work, flooring and wall tiles, accessories etc. Not to mention the most sophisticated paint for walls etc. A truly rich, de-luxe feel and look at first glance in both exteriors and interiors.
Architecture: This place an important role in creating that desire to own. Innovative designs, avant garde features, international trends, never-before style, imposing and creative façade, etc, are sure to invite enquiries.
Amenities: Premium home-buyers take all standard amenities for granted. They look for rare and exotic features. Such as in-house salons, beauty parlours, fully stacked library, thematic restaurant, health clinic, concierge services, and the like.
Of course, the standard amenities such as gym, swimming pool, toddlers, pool indoor & outdoor games facilities, party hall, seniors’ nook, clubhouse, etc. are taken for granted, But, it is quality and size of such amenities that they look for. Lounge areas, visitors’ units, bars, etc add more value.
Site ambience: Beautifully maintained colourful gardens, designer landscape, lush greenery, shady trees, plenty of walking space, etc prove to be pleasant place to live. A complete change from the city’s urbanised concrete jungle, congested roads and traffic. Home-buyers look to home to escape the days stressful day outside. And luxury homes need to offer such soothing environment.
Thematic/aromatic gardens and parks: Not a common feature in most residential projects. Nevertheless, a great attraction for quality and luxury home buyers. Several thematically demarked green zones with therapeutic fragrant greenery and healthful shrubs etc are welcome features that aid a healthy lifestyle.
Security: High-level security is today’s most important aspect for peace of mind. 24/7 manned and hi-tech security, CCTV cameras at strategic points, visitors screening, only authorized domestic support/staff allowed to enter, etc are much needed conveniences for residents. Since vendors are not allowed, residents are also not bothered by noise and crowds.
In fact, it has been seen that many owners of large bungalows, or independent homes are now selling their homes and moving into apartments primarily for the security and maintenance aspects.
In-house maintenance staff: Residents don’t want to bothered to search for plumbers, electricians , carpenters, etc for minor issues at home. They would like to get the problem solved at the earliest by calling up maintenance. Secondly in-house staff pose no danger. A premium asset needs to provide such conveniences to customers.
Like-minded neighbours: When it comes to a gated community living, home-owners would like to mingle with their own kind, economically or culture wise. They would like their children grow up with other kids from similar backgrounds. When making friends or meeting new people, families connect better with their own kind and class. After all, neighbours are long-term, and they need to be comfortable to live with. Buyers usually would like to know who the other buyers who have opted for the project. It’s certainly prestigious to have big names as customers.
These are just a few important aspects of premium homes. Developers are focusing on more innovations and luxuries that will attract the right buyers. It’s the supreme quality, the extravagance, the innovations, the thoughtful additions…and yes, the visible aura of luxury that make a premium home a perfect place for a premium lifestyle.